Alibaba Sets Sales
Record on Singles' Day
11/13/2015
E-commerce giant Alibaba broke records with
sales of $14.3 billion on China’s Singles’ Day.
It is the largest online shopping day in the
world.
Online sales from last year increased 60
percent, according to Alibaba. Most people shopped on mobile devices, said the
firm. The numbers are preliminary and unaudited, the company said.
China Singles’ Day takes place November 11,
or 11.11 each year. Alibaba promoted it as a shopping day in 2009. There are
steep discounts and other promotions designed to attract online customers.
Singles’ Day quickly became a retail
sensation.
China Singles’ Day “has now become larger
than both Cyber Monday and Black Friday combined,” the two biggest shopping
days in the U.S., reported NBC News.
Kitty Fok is China manager for market
research from IDC. She told the BBC that online shopping had become a comfortable
channel for most consumers.
“China is a big market with close to one
billion smart, connected device users. It is good news for both Alibaba and
their competitors,” she said.
Jack Ma is Alibaba’s founder and executive
chairman. He told journalists in Beijing that the event’s annual growth in the
future should be more than 50 percent.
The company is focusing on international
e-commerce for future Singles’ Days, reported Reuters.
“Within the next five years, we expect China
will become the world’s largest e-commerce market for imported products,”
President Michael Evans told reporters on Wednesday.
Alibaba Chief Executive Daniel Zhang said in
a statement that Singles’ Day would mean that “the whole world will witness the
power of Chinese consumption.”
Over 130 million users visited Alibaba’s
marketplace app, Taobao, reported the BBC.
http://learningenglish.voanews.com/content/alibaba-record-sales/3056574.html
Structure of the
Lead:
WHO- Alibaba
WHEN- Singles'
Day
WHAT- buy things
WHY- not given
WHERE- China
HOW- not given
Keywords:
1. Preliminary
初步
2. Unaudited 未經審核
3. Sensation 感覺
Singles' Day is a festival in China to celebrate those who are single. And those people will buy many things during these day because Alibaba will have discount. So this become a routine for both single people and Alibaba. Because of the discount, many people will buy many things, so the company can get more benefit than the ordinary day.
回覆刪除single day is a special day for single people. many people buy lots of things in this day because of the discount.
回覆刪除